David Pugh

After a decade in the engine room of big FMCG and six years leading one of South Africa’s top internal innovation hubs, David Pugh realised something bold: true entrepreneurial thinking can't be boxed in. To create real impact, innovation needs freedom—freedom from red tape, endless meetings, and the "this is how we've always done it" mindset.

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That’s why he launched uCreate Design & Innovation Hub—a plug-and-play powerhouse built to supercharge new ideas, ignite consumer connections, and rapidly prototype products, platforms, and brand experiences. While the rest of the business focuses on the core, uCreate plugs into the edge—where fresh thinking, speed, and creativity live.

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David is an entrepreneur and innovator at heart. He brings more than just strategy—he brings spark. With a reputation for shifting mindsets and unlocking momentum, he’s built a trusted network of elite operators who can be mobilised to solve complex problems or seize untapped opportunities.

 

Whether it's launching a digital platform, creating a consumer brand, or reframing an innovation strategy, David leads with energy, clarity, and execution.

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Having won numerous awards for innovation and platform excellence, uCreate has become the launchpad for businesses ready to think differently, move faster, and build what’s next.